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Domtar now offers the Cougar® Paper Trails printing primer to help professionals and novices find the optimal paper for their project.
The Cougar® brand of uncoated paper has long been known by printers, marketers and creative professionals as the ideal medium for personal exploration and storytelling. And now, the Cougar Paper Trails printing primer offers a valuable resource to anyone new to the print industry.
“We are proud to offer a new generation of advertisers, printers, designers and creatives of all kinds a user-friendly primer,” says Meredith Collins, channel marketing manager at Domtar. “Cougar Paper Trails is an easy-to-understand guide to the important characteristics of paper and the printing and finishing techniques that make creative work shine.”
What is a printing primer?
Cougar Paper Trails is the next generation of Paper 101 in the form of a printing primer, combining education about the basic elements of paper with inspiring insights about how it empowers the journey of creativity.
Printing on paper has the power to make your projects more powerful, beautiful and memorable. It’s also a sustainable choice.
Paper quality and print results go hand in hand to deliver on a designer’s dream. With so many printing papers available, it can be difficult to know what to look for.
Volume 1 of the Cougar Paper Trails printing primer guides readers toward a deeper understanding of basis weight and opacity by using clear, concise language paired with plain and printed samples.
The samples — ranging from 50 lb. text to 130 lb. cover — compel readers to physically engage with the book to better understand the subject matter. The printing primer also explores paper’s impact on a printed promotion by incorporating different printing and finishing techniques, including French folds, fluorescent inks, blind embossing and spot UV. The result is a piece that is both educational and inspirational.
Additional volumes of the printing primer exploring paper finish and shade will be released later this year.
To request a copy of Cougar Paper Trails, Volume 1, visit paper.domtar.com.
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