We’ve heard it a few times: Of the many products we manufacture each day, Cougar® paper is one of our employees’ favorites — and it’s a favorite of printers and designers who choose the brand for memorable projects. But did you know Cougar paper may also be one of the coolest things made in Wisconsin?
Read on to learn more.
Cougar Paper Connects People and Ideas to Print
From greeting cards and bestsellers to tour posters and luxury-brand marketing materials, Cougar paper is used every day to help people, artists and brands make their mark.
We’ve improved the Cougar paper line over the years by adding Cougar Natural and Cougar Digital Color Copy to the assortment and adjusting its shade from green-white to blue-white to its beloved, balanced white shade. Cougar’s extensive line includes three finishes, two shades, an expanded digital offering and a vast array of sizes and weights, ensuring our customers can bring creativity to life and create a memorable story.
With every print job, there’s more than meets the eye. When paper is selected for a project, designers and printers consider characteristics like basis weight, opacity, finish and brightness to deliver high-quality products that exceed expectations. We invite you to visit our online gallery to see some of the amazing work that’s been printed using Cougar paper.
Cougar’s 50+ Year Legacy in Rothschild
Born at the Rothschild Mill, which has operated on the Wisconsin River since 1909, the Cougar brand owes much of its legacy to the local community responsible for creating the paper. Rothschild began manufacturing Cougar paper in 1972, quickly building both a reputation for top performance and a mystique unlike any other paper on the market.
Those behind the Cougar brand take pride in where they work, and their dedication to maintaining the quality and legacy of the number one premium opaque paper in North America is evident.
Dave Faucett, Rothschild’s general manager, says the mill’s employees set the standard. “Our people set us apart from our competition,” he says. “The mill employees are extremely proud of producing some of the company’s premium products such as Cougar and Lynx®, but they aren’t willing to rest on previous achievements.”
The Rothschild Mill is one of the largest employers in its now-bustling community, supporting more than 300 local jobs and contributing more than $270 million to the regional economy each year. In 2023, the mill earned recognition as one of WSAW-TV’s “5 Premier Places to Work in North Central Wisconsin.”
And just recently, Cougar paper made it to the Top 16 in the “Coolest Thing Made in Wisconsin” competition hosted by the Wisconsin Manufacturers & Commerce and the Johnson Financial Group, thanks to public votes.
