We may be living in a digital world, but print marketing is still appealing — especially with millennials and younger adults. Find out why brands continue to use and succeed with the power of print.
For many people, a new year means a new printed planner. Why are paper planners still popular when digital options abound? We asked people why they prefer paper over pixels when it comes to planning.
The Paper and Packaging Board’s Fourth Annual Back-to-School Report highlights the role paper plays in productive learning in the classroom and beyond. Find out more about the benefits of print in this important report.
Does print have a place in higher education marketing? In this article from Domtar’s Blueline Magazine, three experts weigh in on the power of print and the importance of reaching multiple generations through omnichannel campaigns.
Do you print projects to proofread them, or do you review documents onscreen? We asked professionals for their top proofreading tips and found that most people prefer to proofread on paper. Here’s why.
A 2017 survey by Two Sides North America found that people prefer to read on paper. They also think print content offers greater information credibility than digital content. Learn more about the survey results.
In the age of digital marketing, do printed catalogs still matter? Research shows that consumers respond well to print marketing; as a result, brands are innovating with smarter, more targeted, more strategic catalogs. Learn more.