Is direct mail dead? Not at all, according to Debora Haskel of IWCO Direct. In fact, it’s thriving. Find out why direct mail matters and how companies are using it to build their brand.
Does print have a place in higher education marketing? In this article from Domtar’s Blueline Magazine, three experts weigh in on the power of print and the importance of reaching multiple generations through omnichannel campaigns.
The in-plant printing department at Compassion International creates mission-critical communications on Domtar paper using Xerox equipment. Learn more about our unique partnership with one of America’s largest charities, which serves children in 25 countries.
In the age of digital marketing, do printed catalogs still matter? Research shows that consumers respond well to print marketing; as a result, brands are innovating with smarter, more targeted, more strategic catalogs. Learn more.
Direct mail marketing, which has been proven to generate a positive emotional response, can lead to better results for marketers trying to stand out in a sea of digital advertising. Learn why.
Known for its distinctive blend of bold colors, eye-catching imagery and hand-carved type, Hatch Show Print, which opened in 1879, helped shape early advertising design through posters for entertainers.
The new campaign, called Project Peacock, showcases the best print resources so creative professionals, print buyers and project managers can fully understand available printing capabilities. Learn more about the project.
Print is often the first point of contact between customers and brands, and it can make a longer lasting impression than digital communications. We talked to four commercial printers about how print can help sustain and grow brands. Here’s what they had to say.
Many companies want to jump on the sustainability trend with words like “eco-friendly,” “natural” and “green.” But do they always mean what they say? Find out what greenwashing is and how Domtar avoids it.
Research shows that direct-mail advertising generates high response rates, but what makes it so appealing to advertisers and consumers? Find out what the experts have to say about the benefits of direct mail.