It’s time to debunk another popular paper myth, which says email is better for the environment than paper. While sustainability-minded consumers often focus on the environmental effects of paper production, they should also understand the facts about electronic communication before declaring it a better choice.
A 2017 survey by Two Sides North America found that people prefer to read on paper. They also think print content offers greater information credibility than digital content. Learn more about the survey results.
More companies are pushing paperless communications options, claiming that going paper-free is more sustainable. But such claims are often inaccurate and misleading, and, in fact, consumers tend to prefer paper over digital options.