Direct mail marketing, which has been proven to generate a positive emotional response, can lead to better results for marketers trying to stand out in a sea of digital advertising. Learn why.
Postcards make great vacation souvenirs, and they’re a wonderful way to share memories with the people you love. Join our Put It on a Postcard campaign by sending and sharing postcards as you enjoy your summer travels.
With the new year comes new appointment books, paper planners and calendars. But in this digital age, these items haven’t gone the way of the dinosaur. They’ve not only survived; they‘ve thrived, and here’s why.
It’s the time of year when our mailboxes are filled with brightly colored envelopes stuffed with paper holiday greeting cards. Learn how this tradition began and why it’s still an important part of the holidays.
Research shows that direct-mail advertising generates high response rates, but what makes it so appealing to advertisers and consumers? Find out what the experts have to say about the benefits of direct mail.
Greeting cards might see an increase in popularity as e-card apps and websites begin to offer print-on-demand and mail services. These services combine the convenience of digital with the impact of paper.
Journalist Brian O’Neill of the Pittsburgh Post-Gazette went to his local library to learn more about the popularity of printed books versus e-books. The statistics he founds were impressive and proved that printed books are still preferred by readers.