When it comes to learning, paper plays an incredibly important role. The Paper and Packaging Board’s 2016 back-to-school report explains why students are more engaged and better prepared when using paper for their academic pursuits.
The use of digital marketing has skyrocketed, but studies show that consumers still prefer using coupons and receiving offers printed on paper vs. those received via mobile phone, social media and online.
Paper plays an essential role in learning. Dr. Naomi Baron, a professor of linguistics at American University and former Guggenheim and Fulbright fellow, explains in “Words Onscreen: The Fate of Reading in a Digital World.”