Is direct mail dead? Not at all, according to Debora Haskel of IWCO Direct. In fact, it’s thriving. Find out why direct mail matters and how companies are using it to build their brand.
In the age of digital marketing, do printed catalogs still matter? Research shows that consumers respond well to print marketing; as a result, brands are innovating with smarter, more targeted, more strategic catalogs. Learn more.
Direct mail marketing, which has been proven to generate a positive emotional response, can lead to better results for marketers trying to stand out in a sea of digital advertising. Learn why.
The U.S. Postal Service is the network through which American commerce operates. Domtar is a strong supporter of postal reform legislation, which will help safeguard this critical resource for future generations.
Research shows that direct-mail advertising generates high response rates, but what makes it so appealing to advertisers and consumers? Find out what the experts have to say about the benefits of direct mail.