Millcraft, a longtime Domtar customer, recently topped more than $340,000 in donations to nonprofit organizations through its Buy & Give copy paper purchasing program. This unique paper program is a great example of our private label packaging and marketing services.
Since 2014, Millcraft’s Buy & Give paper program has given its business customers a way to support local charities through their purchase of Buy & Give paper. Each Buy & Give box is custom made by Domtar with private label wrapping and packaging, and then is filled with Domtar private label office paper. For each carton purchased through the paper program, Millcraft donates $1 to charity.
“Employees in each of Millcraft’s sales regions pick a local charity to partner with that year, and it is up to each region to promote the product and the story behind the Buy & Give program,” says Courtney Enser, director of Millcraft Sales & Marketing. “Interestingly enough, our two smallest regions — Dayton, Ohio, and Indianapolis — are the largest sellers of Buy & Give. These smaller communities are all invested in one another, and our sales folks understand that these types of programs mean a lot to them. They do a great job selling the story of how they’ve helped charities through this program. It is really about giving back by simply using paper supplies you have to purchase anyway to do so.”
Private Label Paper Program Makes a Difference
When Millcraft was first developing this product line, the Domtar team worked with them to help create the marketing and branding behind the initiative, including package design and related collateral. Today, we continue to supply paper for the program and manage the production of the carton and ream wrapping.
John Parke, Domtar customer marketing manager, works with Millcraft and is proud to know that Domtar paper is being put toward a high purpose.
“This type of initiative developed by Millcraft directly aligns with Domtar’s values as a company and our commitment to helping our communities,” Parke says. “Supporting our customers and their initiatives is incredibly rewarding. Millcraft has supported several local charities, focusing on a number of initiatives including wellness, healthcare, education and literacy. We are proud partners of Millcraft and its Buy & Give program.”
For Millcraft, the program is an easy way to leverage the power of everyday purchases to make the world a better place.
“The continued success of the Buy & Give program reflects Millcraft’s mission as a company, which is to meaningfully impact people and local communities that have supported the business for 98 years,” says Millcraft President Travis Mlakar. “The fact that we can accomplish this level of funding for our designated Buy & Give organizations through our customers’ simple purchases of their everyday copy paper makes the program’s impact all the more rewarding. I couldn’t be prouder of the way our regional teams have embraced this program to give back to the areas we serve through their hand-chosen, local nonprofits.”