Print is powerful, and, at its best, it’s memorable for its color, crispness and quality.
Printed media looks better than ever thanks to the evolution of printing technology, paper quality and specialty finishing. But customers don’t always know about the most advanced options available. Sometimes they need a high-level show and tell.
Enter Project Peacock.
This new campaign showcases the best print resources so creative professionals, print buyers and project managers can fully understand available printing capabilities.
Vanecia Carr, director of customer and brand marketing at Domtar, and Ashley Maydak, Domtar’s brand manager, joined Deborah Corn of the Print Media Centr, who launched the Project Peacock campaign in New York City earlier this year.
Marketing and client services professionals from Canon Solutions America and Trekk also joined the tour. The group visited several agencies, entertainment networks and brands.
“After spending 25-plus years as a print production professional in New York City, Deborah Corn shifted gears and became the self-appointed intergalactic ambassador to the printerverse at Print Media Centr, providing information and resources to the print and marketing communities. After this transformation and the cultivation of the Print Production Professionals Group on LinkedIn, which currently has almost 95,000 members, Corn realized one critical commonality: Many print customers rely solely on their vendors as a source of information and therefore do not have a full grasp of the print options available to them that can boost messaging, amplify a brand and allow them to be a better resource to their clients.”
Project Peacock’s goal is to “gather amazing partners to show off some of the opportunities and applications now available with digital printing, inkjet, wide format, finishing and alternate reality and virtual reality marketing technologies. Then, take the show on the road and share ‘printspiration’ directly with the brands and agencies.”
Project Peacock continues on to Chicago, San Francisco and Los Angeles later this year. Join the fun on Twitter with #projectpeacock.