Lindsay Lorton, a clinical product development manager for Domtar’s European adult incontinence products, including the Attends® and Indasec® brands, was drawn to the idea of improving peoples’ lives at a young age. She was inspired by her many family members who worked in health care, and she eventually studied both nursing and midwifery.
Since joining the Attends team 25 years ago, Lorton has been fulfilling her dream of helping people. Today, because of her clinical skills and medical knowledge, Lorton is instrumental in the development of Domtar’s adult incontinence products.
We spoke with her to find out why she’s so passionate about what she does.
Why is it important to have a nurse participate in the development of incontinence products?
Our products have to meet a wide range of complex needs, and a nurse brings a clinical perspective to the design table. It’s my responsibility to stay up to date on the latest continence and incontinence research.
Ultimately, we’re making a healthcare product. Most incontinence products are worn 24 hours a day, and the risk for skin breakdown is real. This can have serious health consequences. There’s also the psychological component and the dignity for the end user. The product has to be comfortable, and it definitely can’t leak.
What does your job look like, day to day?
In a nutshell, I collaborate with people inside and outside the company in order to gain a holistic, consumer-focused view of the product requirements.
I’m the lead [member] of a clinical team made up of nurses, and each person has product responsibility within our key European markets. We conduct interviews and in-use evaluations with healthcare professionals, caregivers and consumers to better understand their needs. We also work with certification bodies to validate our work and develop rigorous testing protocols.
I work closely with our European marketing team, keeping us aligned to the needs of the business while putting the consumer at the center. Our marketing director is a pharmacist. She instinctively looks at things from the end user’s perspective, so we have a valuable partnership.
There’s also our purchasing team, the quality group and, of course, the product developers.
It’s a pleasure because we have such respect for each other’s qualifications and points of view, and we’re all working toward the same goal.