So many images come to mind when the topic of disaster relief comes up, like floods, fire, evacuation centers and first responders. But after a disaster, families often have many needs that continue long after news coverage ends.
Personal care products are often among those necessities. To care for our neighbors in need, Domtar has partnered with Good360, a global leader in product philanthropy and purposeful giving, to provide personal hygiene items to families recovering from disasters.
Our first product donation — more than 350,000 diapers and incontinence pads — arrived in Robeson County, North Carolina, in April to help people still struggling with the effects of Hurricane Matthew.
Hurricane Matthew swept through the Southeast in October 2016 and killed more than 30 people. More than 2,000 homes were destroyed by wind or flooding in Robeson County, particularly in the city of Lumberton. Nearly six months later, the people affected by the storm are still working to recover and rebuild their lives. Many of them have not been able to return to their homes.
“It may seem surprising that diapers are a needed item at this point in the recovery process after a disaster,” said Howard Sherman, CEO of Good360. “Affected families have had to divert so much of their incomes to unexpected costs related to recovery and rebuilding that they often have to cut corners on everyday items. Good360’s long-term commitment to these communities post-disaster means that we can provide the right products to the right people at the right time even months after the initial event.”
Domtar’s donation is part of our Comfort and Care program, which aims to alleviate the financial and emotional stress of needy families who struggle to afford diapers and incontinence products. The donation included diapers for infants and adult incontinence products.
“We are proud to support these efforts and to help communities recovering from Hurricane Matthew,” said Heather Stowe, Domtar’s corporate social responsibility manager. “We hope that this contribution will relieve some of the financial and emotional burden shouldered by these families and that it will play a small part in helping rebuild for those whose lives have been changed forever.”