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Domtar and the Dryden GM Ice Dogs Sponsor Book Giveaway

Categories: Ideas and Innovation
Domtar sponsored a book giveaway with the Dryden Ice Dogs

During the second annual Teaming Up to Read event, Domtar and the Dryden GM Ice Dogs Dryden, Ontario’s Junior A hockey team, sponsored a book giveaway during one of the Ice Dogs’ home games. The event promotes reading and education to children in the Dryden area.

The book giveaway was done in conjunction with Domtar’s partnership with First Book Canada, and served as one of Domtar’s Powerful Pages program events, which promotes literacy and education in Domtar communities.

During the event, which took place during a Dryden Ice Dogs home game, colleagues from Domtar’s Dryden Mill and the Ice Dogs set up a tent and handed out an entire pallet of children’s books printed on Domtar paper. Jim Blight, the general manager of the Dyden Mill, dropped the ceremonial first puck before the game.

“We are thrilled to partner once again with the Dryden GM Ice Dogs to help promote reading in our community,” said Bonny Skene, regional public affairs manager at Domtar. “The hockey players are looked up to by the young people in our community, and by promoting reading they are definitely increasing its cool factor and continuing to be great role models for the young fans.”

“The players recognize that they have a commitment to our local community and especially to our local children, who look up to them,” said Brian Bates, director of hockey operations for the Ice Dogs. “We are so happy to once again partner with Domtar to help promote reading and play a positive role in these youngsters’ lives.”

Teaming Up to Read was developed to support the community, to raise awareness and to get people reading. Last year, Domtar and the Ice Dogs held an event at the Dryden Public Library, where Ice Dogs players read to children and cheld a book giveaway for young hockey fans.

Investing in our communities is just one way to show that we care. Domtar is proud to support a number of literacy and education efforts, such as putting free books in the hands of kids, working with Classroom Central to put paper in their classrooms and partnering with the Office Depot Foundation to put supplies in backpacks to help kids succeed in school and in life.