The medium can be as important as the message, which makes choosing paper a critical step in the process. In fact, if you swap paper, your message can change, even if the words and images don’t.
Paper can evoke an emotional response in recipients, even if they aren’t fully aware of it. Choose the wrong paper for the job, and you might negatively impact results. Get it right, and you might see a greater response.
Domtar’s Elizabeth Bishop shares her top tips on choosing the right paper and working with a printer to be sure your message is clear and effective. Learn what you need to consider when choosing a paper and how you can pick a paper that will deliver a better response from your intended audience.