Attends: 40 Years of Adult Incontinence Care

Whether caused by childbirth, traumatic injury, illness or just plain aging, adult incontinence can dramatically reduce quality of life. Domtar Personal Care’s Attends brand has long been at the forefront of adult incontinence care, offering relief, dignity and independence since the 1970s.

Although the first disposable baby diaper was patented in 1951, it wasn’t until 1978 that Attends — the original adult incontinence brief — became available directly to consumers.

For the past 41 years, Attends has created meaningful solutions for adult incontinence. A variety of products is now available to help consumers sleep comfortably through the night, keep their skin healthy, maintain discretion and dignity and live an active lifestyle without interruptions. Our most recent innovation is our Attends Premier line, which launched earlier this year.

As the pioneer in the adult incontinence care product category, Attends has helped remove some of the stigma associated the condition and promoted productive conversations about adult incontinence.

Mary Konz, a clinical nurse who works with our Personal Care division’s sales team, remembers working at a Pennsylvania nursing home in the mid-1980s when she first heard about Attends.

“It was a game-changer,” says Konz. “At the time, we were using cloth diapers, and the process was so labor-intensive and time-consuming. With the introduction of Attends, the nurses were able to spend more time providing quality care to their patients and less time changing, rinsing and laundering reusable diapers. This product allowed us to take a more holistic approach to our patients and give them the care they deserved.”

Over the years, we’ve heard from many Attends users, as well as family members and caregivers, about how our products have improved their lives. One woman wrote to us after turning 100 years old to say, “Attends keep me young and dry.”

Domtar Personal Care

Attends was originally developed and launched by Procter & Gamble and owned by several private equity companies before joining the Domtar portfolio in 2011. Today, the Attends product line is manufactured by our Personal Care division, where products are developed from start to finish with thorough scientific research, proprietary features, laboratory testing and clinical trials — all to give consumers reliable protection to live life with confidence.

“The Attends line essentially built the Domtar Personal Care division and is a cornerstone of our business,” says Chris Lee, Attends senior marketing manager. “The product has definitely evolved through the years and continues to be a leader in the industry.”

Attends Premier Adult Incontinence Care

The Attends adult incontinence care line boasts a wide variety of products in varying levels of absorbency, size and fit, including briefs, underwear, pads and underpads.

full Attends adult incontinence care product line

We recently developed the Attends Premier product line, which offers full overnight coverage through the use of engineered technology.

Some of the unique features of Attends Premier products include:

  • Dry Lock® Containment  Core — Our most absorbent core, manufactured by Engineered Absorbent Materials, locks away liquid faster
  • SmartCool™ Breathability — Helps improve comfort and helps promote healthy skin
  • ConfidenceCuff™ Elastics — Offers better leak protection for confident days and dignified nights
  • Premium Underpad — A maximum strength, durable backsheet that allows for easier patient repositioning.

Attends Premier adult incontinence care product line

“Attends Premier was really built to meet the needs of customers who demand the absolute best,” says Lee. “We pulled out all the stops with this product. We wanted the user and caregiver experience to be excellent from the time they enter a store, grab a bag off the shelf, store the product in their home, use the product and dispose of the product. The adult incontinence care market has reacted very positively to the launch of Attends Premier, and we expect to see great things from the brand in the coming years.”

Learn more about our approach to adult incontinence care.

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